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Hi, I’m Salma. I’m an independent Lead User Research Consultant.

I help establish successful user research functions by developing and leading inclusive user research teams, projects and operations.

I am currently the Head of User Research Operations at NHS Test and Trace (Department of Health and Social Care). I am also a part-time UX & design lecturer and a certified Coach.

I have over 10 years of experience of leading and conducting research projects in the public sector. I was also formerly the Head of User Research at Ofsted where I established a brand new user research function and team.

I am passionate about building healthy, successful and inclusive agile digital teams, with user-centered co-design at the heart of them.

More about me here. Here are articles I have written on various topics and some of my work is here.