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I’m Salma. I’m a lead user researcher (freelance) and a UX & interaction design lecturer at The Open University.

I was until very recently the head of user research at Ofsted where I established a brand new user research function.

I am passionate about building healthy, successful and inclusive agile digital teams, with user centered evidence based design at the heart of them.

More about me here.

Here are articles I have written on various topics and some of my work is here.