Hi, I’m Salma. I’m an independent Lead User Research Consultant.

I help establish successful user research functions by developing and leading inclusive user research teams, projects and operations.

I am also a part-time UX & design lecturer at The Open University and a certified Coach.

I have over 10 years of experience of leading and conducting research projects in the public sector. I was formerly the Head of User Research Operations at NHS Test and Trace (Department of Health and Social Care), and the Head of User Research at Ofsted where I established a brand new user research function and team.

I am passionate about building healthy, successful and inclusive agile digital teams, with user-centered co-design at the heart of them.

More about me here. Here are articles I have written on various topics and some of my work is here.